Apple Plans iPhone Launch Event On Sept. 9

Apple (AAPL) has announced plans to launch its new slate of consumer electronics, including the iPhone 17, on Sept. 9. The tagline for the event, which is being held at Apple’s California headquarters, is: “Awe dropping.” Analysts are expecting Apple to release its latest iPhone as it does every September, as well as updates to other products such as iPads, MacBook computers, and the Apple Watch. This year’s model would be the iPhone 17 and its introduction is expected to be done via pre-recorded videos and streamed on the company’s website. Wall Street expects Apple to release a line-up of new iPhones with updated processors and specs, including a new slim version that trades battery life and cameras for a lightweight design. However, analysts and consumers continue to push Apple to add artificial intelligence (A.I.) features to the iPhone, including an updated Siri digital assistant. Apple has said new A.I. features aren’t likely to be introduced until 2026 or 2027, at the earliest. The stock of Apple is down 6% this year and trading at $229.31 U.S. per share.