Chinese Tourists Ramp Up European Summer Trips, as Americans Cut Back

(Bloomberg) — Newly cost-sensitive Americans may be hitting the breaks on their big European vacations this summer, but another group is taking up the slack: Chinese travelers. According to a survey about long-haul trips the European Travel Commission (ETC) is publishing on Jun. 10, which was previewed exclusively with Bloomberg, 72% of Chinese respondents say they plan to travel to Europe this summer—up 10% from 2024. The figures reflect the highest demand from Chinese travelers since the pandemic.  Read More