Chipotle Unveils College Reward Program, Shares Inch Higher

Chipotle Mexican Grill (NYSE: CMG) shares made do with small gains first thing Tuesday. The Newport Beach, Calif.-based restaurant chain announced it is bringing more value to college students than ever before with a new Chipotle U Rewards program created to recognize and celebrate students at various milestones of their higher education journey. Chipotle is the first major national restaurant brand to launch a loyalty program for college students.To celebrate the launch, Chipotle teamed up with Urban Outfitters to design a limited-edition 'A Little Extra' Dorm Collection inspired by its iconic menu, launching tomorrow, August 20, at select Urban Outfitters and online.Chipotle U Rewards: Levelling Up the College ExperienceWhether it is a surprise drop during finals, game days or graduation giveaways, Chipotle U Rewards makes sure hard-working and hungry students get the props and perks they deserve. Students will score 1,000 bonus points upon enrolling in Chipotle U Rewards and earn 20% more points on every purchase, resulting in free Chipotle faster."With the introduction of Chipotle U Rewards, we've created a new personalized digital experience for Gen Z students who are craving real food and real value," said Curt Garner, President, Chief Strategy and Technology Officer. "Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey."CMG shares collected three cents to $43.42.