Google’s U.S. Antitrust Trial To Resume In September

A trial to discuss potential remedies in the U.S. antitrust case brought against Google parent company Alphabet (GOOGL) has been set for Sept. 22 of this year.The antitrust case focuses on Google’s advertising business. This April, U.S. District Court Judge Leonie Brinkema ruled that Google was liable for “willfully acquiring and maintaining monopoly power,” and that Google holds illegal monopolies in online advertising markets due to its position in-between advertising buyers and sellers.Judge Brinkema’s decision followed a ruling last summer that Google has held a monopoly in its core market of internet search.The case brought against Alphabet is viewed as the most-significant antitrust case in the technology sector since the one against Microsoft (MSFT) more than 20 years ago.The trial scheduled for September will discuss remedies for ending Google’s monopoly position in online advertisements.Alphabet is looking to avoid a break-up of its business by U.S. antitrust officials. The antitrust case comes as Alphabet faces growing competition in the artificial intelligence (A.I.) market from rivals such as Microsoft, Amazon (AMZN), and Meta Platforms (META).Alphabet’s Class A stock has declined 13% year-to-date and is trading at $164.03 U.S. per share.