TruGolf Sinks on Launching Monitor

TruGolf Holdings, Inc. (NASDAQ: TRUG) shares fell Monday. The Salt Lake City-based company, a leading golf technology concern, has announced that its highly anticipated portable launch monitor, LaunchBox, will be available globally on Tuesday. “This sleek, camera-based launch monitor delivers professional-grade accuracy at a price point that opens the door to millions of golfers around the world,” according to Monday’s news release.“LaunchBox offers tour-level precision in a portable package that is truly affordable for everyday golfers,” said Doug Bybee, Chief Revenue Officer at TruGolf. “Whether you’re a weekend warrior trying to drop a few strokes, or an elite player working on shot consistency, LaunchBox gives you the tools the pros rely on — without breaking the bank. We are thrilled to introduce this product and its features to all markets around the world.”For the first time in TruGolf’s 40-year history, the company is entering the high-growth, high-volume portable simulator space. Priced for accessibility, LaunchBox empowers TruGolf to compete directly in a global market of millions of home users, and driving range regulars—without sacrificing the accuracy or realism the brand is known for.LaunchBox leverages ultra high-speed cameras and infrared sensors to deliver 12+ key Shot metrics—without any stickers, special balls, or calibration. Its intuitive display and lightweight form factor make it ideal for use in the garage, backyard, or on the range using a mat. LaunchBox starts at $2,200 with available add-on Software and Golf Simulator Enclosure upgrades.TRUG shares lost 12 cents, or 1.9%, to $6.15.